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Ad Review
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In Review
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Approved
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Rejected
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Total
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📡

No campaigns yet.
Create one above.

Generate ad packages per angle. Images are auto-selected from Pexels when done.

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Total Leads
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New
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Booked
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Qualified
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No leads yet.
They appear here when someone completes the quiz.

Your angle library — each is a distinct emotional hook. Create a campaign from any angle to expand it to all channels.

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Strategy Assistant
I have full context on your angles, ad performance, and pending changes. What would you like to work on?

Log Weekly Results

Pull numbers from Meta Ads Manager every week. Computed metrics update automatically.

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No data yet. Log your first week above.

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No changes yet.

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UTM URL Builder

Build the destination URL for each ad. Paste into Meta Ads Manager → Ad creative → Website URL.

Pre-Launch Checklist

Infrastructure
Meta Pixel installed on quiz + landing
✓ Done — Pixel ID 1303508864824112 active on quiz + landing pages
Lead capture working
✓ Quiz submits to /api/leads — leads appear in Leads tab
Move quiz to chafetz-chayim.com
Currently at get-pass.eu — must migrate before ads go live. Update nginx + SSL + Meta domain verification.
Verify chafetz-chayim.com with Meta
Meta Business Manager → Brand Safety → Domains → Add domain → verify DNS TXT record
Calendly booking link live
Test from incognito — confirm booking goes to correct calendar
Gmail notifications wired
Settings → Gmail App Password → new lead notification email working
Ad Creative
Ad packages generated for all 6 angles
✓ 36 packages ready — hooks, long copy, video scripts, carousel, image+music, written posts
At least 2 packages marked as Good direction
Ad Machine → open each angle → review packages → mark good ones
Image creatives generated for approved packages
Ad Review tab → approved asset → Generate Image
Pexels API key configured
Free at pexels.com/api — paste key in Settings → enables real photo search for creatives
Compliance check passed
Ad Review → each approved asset → Check Compliance → must show Approved or Caution (not Blocked)
Meta Ads Manager
Meta Business Manager + Ad Account created
business.facebook.com — payment method verified — ad account currency set to USD
First campaign created (not yet live)
Objective: Leads · Budget: $11/day · Targeting: US ages 35-65 · Interests: AncestryDNA, 23andMe, WWII, genealogy
Creatives uploaded to Meta · ad reviewed by Meta
Upload feed images + video scripts → wait for Meta approval (24-48h) before launching

Team Members

Status

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Meta & Analytics

Pixel tracks conversions. Access Token lets us push ads programmatically.

Meta Events Manager → your pixel → Settings
Graph API Explorer → Generate token → ads_management permission
Business Manager → Ad Accounts → starts with act_

AI Tools

Claude writes copy. fal.ai generates images and videos.

console.anthropic.com → API Keys
fal.ai/dashboard/keys → ~2.5¢/image · ~10¢/video

Media Libraries

Stock photos and royalty-free music for ad packages.

pexels.com/api → Free · 200 req/hr
pixabay.com/api → Free registration

Email

Outbound notifications via Gmail SMTP.

myaccount.google.com/apppasswords → 2FA must be on

Automation & Messaging

n8n workflows + WhatsApp notifications.

Meta for Developers → WhatsApp → Temporary or Permanent token